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Social media for one of Ocean City's best-known breakfast spots
ClientBayside SkilletYearSince 2024ServicesSocial Media, Reels, Graphic Design
Bayside Skillet social media posts

Bayside Skillet is the crepe and omelette place in Ocean City: a bold pink building, a dog-friendly patio, fresh-squeezed juice and a view of the bay. They already had the food, the staff and the loyal crowd. Our job is to put that same feeling in front of people before they ever arrive.

What we do

The restaurant, in the feed

  • Reels built around the menu: omelettes, crepes, mimosas and fruit piled high.
  • Behind-the-scenes content with the staff, who bring the personality to every post.
  • Branded graphics in the restaurant's own bright colors.
  • Stories that take you from the patio to the plate.
What works for a breakfast spot

Summer starts in winter

In a beach town the audience changes with the season, and the platforms reward pages that stay active. So we keep Bayside Skillet posting through the quiet months, building followers and familiarity, so the page is warmed up when the summer crowds start searching for breakfast.

We time posts around their hours, from waking up to waiting for a table, and we lean on what only they have: the pink building, the patio and the people.

From the feed

Want your restaurant to look this good online?

We shoot, write, design and post, so your feed feels like walking in the door.

Talk to Shorecraft